Valley shoppers support local businesses across the valley on Small Business Saturday

Small business owners are working tirelessly this holiday season. In addition to Black Friday sales, many of them are also participating in Small Business Saturday.

A few Valley shoppers showed up at the Saturday Festival on Main Street in La Quinta to do some holiday shopping.

Among them was Peter Liljequist, who said, “It’s unique, you know, you have individual artists here, you can find things here that you can’t find in a department store or anywhere else. It’s a one-of-a-kind item. That It’s what we like about it.”

The outdoor market features several vendors selling everything from jewelry to stationery.

Hand Sewn Stationary owner Lissa Malone has seen customers flock to the store all morning.

Malone sells her fabric notecards throughout the valley and said she will respond positively this Saturday.

“I was overwhelmed by the response. I thought it was going to be a good turnout. I didn’t realize how high the turnout was,” Malone said.

Molly Standley, owner of Molly Moon Crafts, also has a loyal clientele throughout the valley.

Instead of focusing solely on online sales, she opened a pop-up store at a neighborhood market in Palm Springs for Small Business Saturday.

“I think Black Friday this year, I’m kind of like that pressure, I almost have to compete with bigger companies and get those sales. This year, I want to stay true to my values. And, you know, look at my customers in where, and then put out the pitch that Saturday and we’ll be here,” Standley said.

Business owners and shoppers alike see the value in shopping for smaller items.

“Support your local businesses to shop locally. If you don’t, they won’t be there. So remember that, help the economy and have a great vacation,” Liljequist said.

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