Taylor Swift thanked her fans for “doing something exciting” as her new album broke Spotify’s record for most-played album in a single day.
The pop star’s latest production, Midnights, has sparked a lot of interest – and a few swear words – when it went live on Friday.
Less than 24 hours later, the music streaming giant announced that the album had accumulated the most number of streams in a single day in the platform’s history.
Swift reacted to the news, writing: “How could I be so lucky to have you guys do shocking things here?!
“Like what just happened?!”
it follows Spotify users report spike in outages After the new album landed on the platform.
fast Describing the record as the story of “13 sleepless nights scattered throughout my life” and “a journey through horror and sweet dreams”.
That led her to ditch the intimate indie songwriting of her last two albums, Folklore and Evermore, in favor of electronica, synth-pop, and sometimes hip-hop-influenced beats.
Swift once again co-wrote most of the album with Jack Antonov, frontman of the rock band Bleachers.
In a post on her Instagram commemorating the album’s release, she shared a photo of herself with a collaborator and specifically named Antonov as her “co-pilot.”
“Midnight is a collage of intensity, highs and lows, ebb and flow,” she said.
“Life can be dark, starry, cloudy, scary, exciting, hot, cold, romantic or lonely. It’s like midnight.”