Perion’s SORT™ technology perfectly meets the needs of leading brands for solutions that protect user privacy, while delivering a 58% higher click-through rate (CTR) than traditional third-party cookies and contextual targeting
New York, September 21, 2022–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ & TASS: PERI) is a global advertising technology company with collaborative solutions across the three primary channels of digital advertising – search, social media and available in display/video/CTV ads, today announced the results of a digital advertising campaign for Mercedes-Benz USA (MBUSA), an automotive automotive brand responsible for the distribution, marketing and distribution of all Mercedes-Benz products in the United States. customer service.
Doron Gerstel, CEO of Perion, said: “We are very excited that SORT™ is being recognized by such a global iconic brand as MBUSA. Mercedes is part of a huge trend of leading advertisers who recognize that consumers are increasingly Love brands that protect their privacy.” “We will continue to invest in leading this trend by delivering privacy-first targeting technology and superior performance results.”
“As a digital innovation brand, Mercedes-Benz USA is always looking for unique creative experiences and first-to-market technologies to take our events to the next level,” said Ashley, Head of Media, Mercedes-Benz USA Epperson said. “Utilizing Undertone’s immersive High Impact formats, including Live CTV, coupled with their latest privacy-compliant targeting solution, SORT™, we were able to stand out on all screens, reach new audiences, and see brand engagement 70% increase.”
The campaign’s goals include raising awareness of MBUSA’s CPO vehicles and sales activities; educating consumers about the benefits of CPO vehicles; and stimulating existing and new customers’ interest in owning a CPO vehicle to communicate intent and action.
To evaluate SORT™’s ability to meet MBUSA’s high standards of privacy and performance, it was A/B tested against third-party cookies and contextual targeting. In both cases, starting in February 2022 and continuing through July, SORT™ achieved a 58% higher click-through rate (CTR) than the other strategies—all driving significant traffic to CPO landing pages . The technology has achieved extraordinary success, delivering more than twice the speed of traditional methods, while protecting consumer privacy and providing complete anonymity by not tracking or storing user data.
A proprietary artificial intelligence solution, SORT™ analyzes real-time, cookie-free data signals to identify and classify users with common characteristics into “smart groups.” Data signals provide information about users when they land on a page. People who share attributes respond similarly to ads, allowing Undertone to predict performance and optimize campaigns.
About Perion Network Ltd.
Perion is a global advertising technology company whose synergy solutions are delivered across the three primary channels of digital advertising – ad search, social media and display/video/CTV advertising. These channels are brought together by Perion’s Smart Hub, which integrates corporate business assets from both sides of the open web to provide significant benefits to its brands and publisher clients.
For more information, visit Perion’s website at www.Perion.com.
About the base color
Undertone creates memorable advertising experiences by orchestrating solutions across video, premium TV, rich media and social to drive unparalleled brand lift and audience engagement on virtually every screen and every device. Their award-winning creative team leverages the company’s 20 years of experience and data worth billions of impressions to intelligently craft campaigns that drive omnichannel KPIs while building with the 200+mm unique users they can reach each month meaningful connections. Undertone combines the art and science of advertising to craft campaigns that elevate consumers, brands, publishers and more. Visit undertone.com for more information.
About Mercedes-Benz America
Headquartered in Atlanta, Mercedes-Benz America (MBUSA) is responsible for the distribution, marketing and customer service of all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup of luxury models, from the entry-level GLA SUV to the flagship S-Class and the all-electric EQS.
MBUSA also sells Mercedes-Benz Vans products in the United States. For more information on MBUSA and its products, visit www.mbusa.com and www.mbvans.com.
This press release contains historical information and forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding Perion’s business, financial condition and results of operations. “Will,” “believe,” “expect,” “intend,” “plan,” “should,” and similar expressions are intended to identify forward-looking statements, and our preliminary results also constitute forward-looking statements. Such statements reflect Perion’s current views, assumptions and expectations regarding future events and are subject to risks and uncertainties. A number of factors could cause Perion’s actual results, performance or achievements to differ materially from any future results, performance or achievements that may be expressed or implied by such forward-looking statements or financial information, including the failure to materialize our acquisitions and potential future acquisitions of companies and business, the risks associated with integrating the companies and businesses we acquire, including employee retention and customer acceptance; such transactions would divert management and other resources from the continuing operations of the businesses or otherwise disrupt the Risks to conduct, potential litigation related to such transactions, and general risks related to Perion’s business, including the markets in which the business operates and general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market Acceptance of new products, failure to achieve efficiency and cost reduction goals, changes in business strategy, and various other factors, whether or not they are mentioned in this press release. Various other risks and uncertainties could affect Perion and the results of its operations, as described in Perion’s reports filed with the Securities and Exchange Commission from time to time, including the filing of Form 20-F for the year ended December 31, 2021 Report March 16, 2022 in cooperation with the SEC. Perion disclaims any obligation to update these forward-looking statements.
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