Latino small business owners push for new downtown Santa Ana

As the economic downturn reignites concerns about the fading Latino footprint in downtown Santa Ana, its businessmen are mobilizing on a scale not seen in years to rethink the area’s commercial and cultural needs.

Their appearance at the Nov. 15-15 city council meeting prompted a preliminary council vote to eliminate a special tax on their stores that mostly goes to downtown corporations, downtown economic interests and the area’s expanding high-end restaurants. Linked to the image of the bar.

Under an agreement with the city to run so-called Business Improvement Districts (BIDs), Downtown Inc. collects money from more than 600 businesses across the territory. In exchange, it hosts promotions and publicity events with the Santa Ana Business Council, a sister group it operates.

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