Downtown Roanoke stores gear up for Small Business Saturday

Roanoke, Virginia — It’s officially the holiday shopping season, but Black Friday and Small Business Saturday are overshadowed by near-record inflation. So, how does this bode for holiday gifts?

“A lot of people are actually expecting to spend more than they did last year,” said Dr. Roanoke, an economics professor. Alice Cousins.

Consumer prices are up 7% from the previous quarter, and you’re in pockets.

Standing outside La De Da in downtown Roanoke on Black Friday morning, Sharon Pryor made a plan.

“I keep an eye out for the bargains and buy what I can at the best price possible,” Pryor said.

Shopping locally is key right now, Cousins ​​said.

“However, they need to be price-competitive with these online companies,” Cousins ​​said.

It’s all about keeping your holiday celebrations unique, festive and frugal.

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